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Friday, April 30, 2010

Goldman Needs To Fix Damaged Reputation


Goldman Sachs, in order to turn this reputation disaster around before it causes permanent and irreparable damage, is going to have to take the lead on reforming finance. It is a company with the intellect, the wealth, the power and the connections to do so.
If the company were to become contrite about its financial engineering and work with legislators and regulators on eliminating risky and unsafe investment ventures that caused the financial system to teeter on the brink, it would go a long way toward reestablishing its credibility. 

Wednesday, April 28, 2010

Ford Motoring Down the Reputation Highway


You might call it the ultimate reputation management turnaround story. It began in 2000 at Ford Motor company, one of America's oldest and most venerable car companies. It was a rough road at the beginning of the decade, Ford was embroiled in a nasty legal fight with tire maker Bridgestone and its Firestone unit. 

Ford and Bridgestone were pointing fingers at each other over safety problems that allegedly caused a spate of rollover related crashes that resulted in 174 deaths in the U.S.  

Bridgestone claimed Ford's design was at fault and refused to recall all the tires Ford wanted off the road. 

Ford ended up shelling out $2.1 billion to recall 13 million tires it claimed were the problem. The two companies severed there 95 year business relationship.
http://paymarcommunications.com/ford-motoring-down-the-reputation-highway/