You might call it the ultimate reputation management turnaround story. It began in 2000 at Ford Motor company, one of America's oldest and most venerable car companies. It was a rough road at the beginning of the decade, Ford was embroiled in a nasty legal fight with tire maker Bridgestone and its Firestone unit.
Ford and Bridgestone were pointing fingers at each other over safety problems that allegedly caused a spate of rollover related crashes that resulted in 174 deaths in the U.S.
Bridgestone claimed Ford's design was at fault and refused to recall all the tires Ford wanted off the road.
Ford ended up shelling out $2.1 billion to recall 13 million tires it claimed were the problem. The two companies severed there 95 year business relationship.
http://paymarcommunications.com/ford-motoring-down-the-reputation-highway/
Ford and Bridgestone were pointing fingers at each other over safety problems that allegedly caused a spate of rollover related crashes that resulted in 174 deaths in the U.S. Bridgestone claimed Ford's design was at fault and refused to recall all the tires Ford wanted off the road.
Ford ended up shelling out $2.1 billion to recall 13 million tires it claimed were the problem. The two companies severed there 95 year business relationship.
Posts
No comments:
Post a Comment
Hi,
I am glad you visited the site and I appreciate your comments. Please send this blog http://jimpaymar.blogspot.com/ on to others who might see value in what is written.
Thanks so much and have a good day or night!
Jim