Search This Blog

Wednesday, October 06, 2010

Ecoimagination or Ecohype? GE on the Hot Seat

General Electric has been promoting itself for years as an enlightened company when it comes to climate change and environmental challenges facing the globe. It launched a branding campaign in 2005 called "Ecomagination" spending nearly a hundred million dollars touting the need to press for cleaner, efficient sources of energy, reduced emissions and abundant sources of clean water. Read More >
 
 
Ecoimagination or Ecohype? GE on the Hot Seat